Contrary to how it might feel right now, business is not supposed to be complicated or complex.

The truth is that there are a few fundamental ideas that if focused on and executed will allow you to enjoy significantly more success.

Sadly, far too many businesspeople learn these things the hard way. They spend years struggling and stressed as they work endless hours hoping to make their business grow and prosper.

Let me make this clear, hope is not a strategy. You must have a firm grasp of the key strategies that will build a solid foundation for success in your business and the tools to implement them effectively.

That is exactly what I will teach you in this course.



Why You Should Trust Me


The information I present in this course is based on more than 30 years of working with organizations worldwide. From tiny startups to companies with more than 100,000 employees, I've worked side by side with the leaders of these businesses to teach them strategies and tools to increase revenues, profitability, employee engagement, and customer loyalty.

I am recognized as one of the Top 100 Business Thought Leaders in America, one of the Top 100 Small Business Influencers in America, one of the Top 50 Small Business Experts in America, and one of the top 500 Leadership Development Experts in the World. I am also on the global list of the Top 100 Thought Leaders in Trustworthy Business Behavior. The American Management Association named me one of America's Top 50 Leaders to watch along with Sergey Brin and Larry Page of Google and Jeff Bezos of Amazon. I have also been the owner or CEO of five companies.

I tell you all of this to let you know that you can trust that everything I teach is time-tested and proven in the real world. I don't teach theory. I don't like complexity. I want things simple and actionable. I imagine that is what you want too and that is what I deliver in this program.

If you would like to know more about my background click HERE to visit my LinkedIn profile.

What You Will Learn


After working with thousands of companies across the world I've discovered that there is a pattern of things they do to win in the marketplace. Here are a few of the things that I cover in this course.

  • How to be a better strategic thinker and develop strategies to clearly differentiate your business from your competitors.
  • My formula for business excellence. Four fundamental things that every business must do well in order to build and sustain success.
  • How to attract, grow, and retain top talent.
  • The nine elements that build a winning culture of highly engaged employees.
  • An explanation of the “Moments of Truth” an idea that many of my clients say is the most powerful one I teach.
  • A simple question to ask your customers that will build your entire marketing platform and create a road map to keep your current customers happy and attract lots of new business.
  • Another simple question that will show you what you must do get lots and lots of referrals.
  • The five steps to creating a culture of accountability


More About The Course


I've put this course together in short videos that cover one topic and then give you a workshop to take the ideas you've just learned and apply them to your business.

There is a workbook attached that will make it easier to go through the exercises. You could sit down and watch the entire program in an afternoon but I highly recommend you go lecture by lecture and do each of the workshops.

Interestingly, this is a course you could do every year (you have lifetime access), as some of the elements of your business will change and your answers will need to be updated.

I will also continue to add new lectures based on feedback from the students and what I'm learning out in the field with my clients.



My Promise To You


My only goal is to help you and your business be more successful.

I promise that this course is filled with extremely valuable ideas, systems, tools, and action steps.

Everything I teach is straightforward. Everything I teach has been proven to work in the real world.

I promise that you will be able to walk away from each workshop with things you can do immediately to improve your company.

If you implement the things you learn in this program, I promise that you will see significant positive results in your business.

I promise that if for ANY reason you don't feel like you got what you wanted, I will refund all your money immediately. I would say "no questions asked," but I will ask you why you aren't happy so that I can use that information to improve the course in the future.

So, there is zero risk for you in purchasing this program.

This course is closed for enrollment.